Cereplast, a company that makes starch-based renewable plastics, wants a new bioplastic symbol and has launched a competition that will give $25,000 to the winner. More details will be announced on January 3rd, 2011.
Applications will be judged by none other than Gary Anderson, the designer who in 1970 created the now ubiquitous recycle symbol, also in response to a design contest. He will be joined by contemporary designer Karim Rashid. The public will also get a chance to vote.
The idea is to celebrate Earth Day (22 April) and to represent “the evolution of bioplastics and the important role bioplastics play in safeguarding our environment”, Cereplast says.
Meanwhile, watch the video Cereplast has produced for those interested in designing a new bioplastic symbol.