Mattel’s action follows a campaign by Greenpeace that targeted, among other products, the packaging used in Mattel’s popular Barbie doll.
While Mattel said it does not typically dictate where its suppliers obtain their materials, the company said it has now “directed” packaging suppliers to stop using pulp from Sinar Mas/APP, one of the world’s largest palm oil and paper companies, until Mattel is able to investigate allegations of illegal deforestation.
“Additionally, we have asked our packaging suppliers to clarify how they are addressing the broader issue in their own supply chains,” the company said in a statement.
Greenpeace has accused Mattel — as well as Hasbro, Lego, and Disney — of buying paper packaging sourced from disappearing rainforests, especially in Indonesia, where about 40 percent of rainforest has been cleared in recent decades.
A Greenpeace campaign launched this week drew global attention after an online video spoofing its Barbie character as a rainforest “serial killer” attracted more than a half-million viewers.
Article appearing courtesy Yale Environment 360.