Adoption Curve for Clean Energy is a Function of Consumer Behavior


At the heart of the adoption curve for clean energy, electric transportation, and sustainability more generally is consumer behavior. If consumers don’t vote in favor of green products with their wallets, the world will remain mired in dirty and abusive practices until the pain associated with that reaches a point that we literally cannot maintain the status quo. By that point, of course, inestimable damage will have been done to our ecosystem, not to mention our very humanity.

But who knows what motivates people? I’m not sure, but I can point you in the right direction. Check out BECC, Stanford University’s Behavior, Energy and Climate Change Conference. It’s focused on “understanding the nature of individual and organizational behavior and decision making, and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy.”

Sounds more than worthwhile to me. I can’t attend every conference, of course, but if I can arrange to be on the East Coast that week, I’ll include at least a day at BECC.

About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.