San Francisco Program Would Give Consumers Option of 100 Percent Green Power


City officials in San Francisco, Calif. are considering a $19.5 million program that would give consumers the option of buying 100-percent renewable power at a higher cost.

The so-called CleanPowerSF plan, which would be done in partnership with Shell Energy North America, would also invest about $2 million into the exploration of local green energy generation possibilities. If approved, city officials say, the program would slash carbon emissions during the first year by nearly 10 times the amount already achieved by the city’s green energy initiatives.

According to the proposal, which is subject to a vote by the city’s Board of Supervisors, the program would increase utility bills for average customers by about $9 per month. About half of the city’s residents would automatically be enrolled in the program, but would have the chance to opt out at no charge within five months, city officials say. Neighboring Marin County has already initiated a similar program with Shell that allows customers the option of choosing renewable power.

Article appearing courtesy Yale Environment 360.

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Yale Environment 360 is an online magazine offering opinion, analysis, reporting and debate on global environmental issues. We feature original articles by scientists, journalists, environmentalists, academics, policy makers, and business people, as well as multimedia content and a daily digest of major environmental news. Yale Environment 360 is published by the Yale School of Forestry & Environmental Studies and Yale University. We are funded in part by the Gordon and Betty Moore Foundation and by the John D. and Catherine T. MacArthur Foundation. The opinions and views expressed in Yale Environment 360 are those of the authors and not of the Yale School of Forestry & Environmental Studies or of Yale University.

1 Comment

  1. Really? Shell is sponsoring green initiative after the controversial North Pole oil drilling? very contradicting isnt it? The initiative is very ambitious as it promises 100% renewable and costly for an average customer. I don’t know if San Franciscans will grab something that will increase their expenditures.