New Walt Disney Co. Paper Policy Promises Responsible Use and Sourcing

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The Walt Disney Co., the world’s largest publisher of children’s books, has announced a dramatic shift in how the company will use and source paper, vowing to minimize the amount of paper it uses overall and eliminate its purchase of irresponsibly harvested timber products.

In an announcement, the multinational media company said it would increase its use of recycled paper and paper products certified by the Forest Stewardship Council and will avoid products coming from what it called “high conservation-value” and “high carbon-value” forests. In addition, executives say they will work with the Rainforest Action Network (RAN) and other non-governmental organizations “to identify… regions with poor forest management and high rates of deforestation,” specifically calling attention to Indonesia, where rampant deforestation for pulp and paper products is decimating rainforests.

The policy shift comes two years after RAN launched a campaign against Disney, citing evidence that its publishing arm — which produces 50 million books and 30 million magazines annually — was using hardwood pulp likely sourced in Indonesia rainforests.

Article appearing courtesy Yale Environment 360.

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Yale Environment 360 is an online magazine offering opinion, analysis, reporting and debate on global environmental issues. We feature original articles by scientists, journalists, environmentalists, academics, policy makers, and business people, as well as multimedia content and a daily digest of major environmental news. Yale Environment 360 is published by the Yale School of Forestry & Environmental Studies and Yale University. We are funded in part by the Gordon and Betty Moore Foundation and by the John D. and Catherine T. MacArthur Foundation. The opinions and views expressed in Yale Environment 360 are those of the authors and not of the Yale School of Forestry & Environmental Studies or of Yale University.