Examining the Consumer Value Proposition for Electric Vehicles


Here’s a piece of idiotic reporting on electric vehicles that I thought I’d share. Apparently, a survey shows that current EV customers are quite happy with their purchase, but a large number of non-EV drivers (the report doesn’t quantify this) don’t like the concept, insofar as it’s expensive and inconvenient.

I’m not sure we need a survey to reveal that people don’t like expense and inconvenience, nor a news article notifying us of the fact.

Every major car company has an EV program in place. Why? They see the obvious trends here: falling prices, better range, and more charging stations = improved customer value proposition. Gradual but steady elimination of coal-fired power plants and more wind power = improved environmental characteristics. Ever-expanding EV installed base = more word of mouth.

We’ll get there.

About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.

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