Elon Musk Takes on Sustainable Transportation and Energy


When we look at the people whose life’s work revolves around improving conditions for humankind, we observe that most of these individuals are not wealthy. Not only are their endeavors not focused on profit, but in many cases, their efforts actively fly in the teeth of the most profitable industries on the planet – whether that means Big Energy, Food, Pharma, Medical, etc.

That’s what makes Elon Musk’s story so remarkable. As you listen to this interview, which he did last month for one of the fabulous “Ted Talks,” note the thinking that motivated all this: “While I was in university, I realized that sustainable transportation and energy was the biggest problem we need to solve in this century.”

Here’s a guy who’s taken on humankind’s greatest need (ironically, one whose importance it greatly underestimated) and has created some extremely successful businesses built around solving it. I’m hoping there’s a lesson to be learned here for all of us: “doing the right thing” and “making a buck” are not necessarily mutually exclusive.


About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.

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