Greyston Bakery Works to Triple Their Bottom Line

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Greyston Bakery, located thirty minutes north of New York City, is the primary supplier of the fudgy brownies found in Ben and Jerry’s Chocolate Fudge Brownie, Half Baked and their Fro-Yo companions. Greyston Bakery, which became a B-Corp in 2008 and New York state’s first Benefit Corporation in February of 2012, has long been known for their commitment to their employees. Their open-hiring policy, hiring employees regardless of work history, housing status and criminal and substance abuse background is unparalleled. They are also known for powering their bakery with their array of solar panels. Greyston is an innovative, social enterprise constantly working to triple their bottom line.

Most recently, Greyston Bakery employees installed a rooftop garden with plans of a green rooftop in the coming year.

“We’ll use the green rooftop to grow a vegetable garden and we’ll cook the veggies for employee lunches. It’s another great way to teach employees about positive eating habits,” said Sunitha Malieckal, Account Manager at Greyston. “As Greyston continues on the journey to becoming a world-class supplier, we are also learning to compost.”

Greyston’s first steps will be to reevaluate their manufacturing process, identifying ways they can reorganize machines and processes which may very easily eliminate brownie scraps. They are also proactively and creatively teaching their employees about different waste streams through relay competitions in their brownie plant.

“We gave each team a variety of items they use on a daily basis in our manufacturing plants and organized a relay competition. Employees ran to two bins, one labeled trash and the other recycling and had to decide how to properly dispose the items. We had done a staff wide training about our goals of ‘greening’ the brownie plant and how important it is to separate the waste stream in order to accomplish these goals. The relay competitions were a lot of fun and a great way to instill habits of recycling.”

Malieckal is excited about Greyston’s commitment to a composting plan. With New York City’s composting pick-up plan scheduled to begin in early 2014, Greyston will have no problems turning their fudgy-rich brownie scraps into nutrient-rich fertilizer- taking them one step further into their goals of tripling their bottom line.

Article by Julie Fahnestock of Justmeans, appearing courtesy 3BL Media.

About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.

  • Sabrina Hill

    The open Hiring policy is a good thing, in that they will give drug addicts and ex felons a second chance, but I wonder if a GAY or TRANSGENDERED person showed up, would they be hired? I have been THROWN OUT of hand waving Churches that openly WELCOMED Ex-FELONS, and DRUG users, simply for being BORN A HERMAPHRODITE. They are to be COMMENDED for their green initiatives however, and I think in that arena, they are EXEMPLARY.