A Green Alternative to Google

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An alternative to Google? And one that’s green?

Ecosia is based in Berlin and aims to turn green niche products into a mass phenomenon by providing users with green information when entering search terms.

According to the start-up, Ecosia gives users the chance to help the environment for free without “forcing them to compromise on search results”.

Founder Christian Kroll said: “From now on, there’s no longer a reason to search with Google. Ecosia gives equal-calibre search results – and even lets you help fight climate change at the same time”.

Ecosia’s stated aim is to plant a million trees over the next year and it intends to do so by partnering with environmental protection organization The Nature Conservancy. A total of $1m is planned for donation to the organization’s “Plant A Billion Trees” program.

The company also wants to turn “green niche products” into a mass phenomenon by incorporating green information into search results, including sustainable shopping tips and news.

Ensuring transparency, Ecosia now measures its contribution in trees planted, which it claims allows users to track how many trees they have helped to plant.

The firm says “We still donate 80% of our ad revenue, and we’re still 100% CO2 neutral. To keep donations completely transparent, Ecosia publishes monthly donation receipts with certification”.

Article appearing courtesy Celsias.

About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.