Ecosia is based in Berlin and aims to turn green niche products into a mass phenomenon by providing users with green information when entering search terms.
According to the start-up, Ecosia gives users the chance to help the environment for free without “forcing them to compromise on search results”.
Founder Christian Kroll said: “From now on, there’s no longer a reason to search with Google. Ecosia gives equal-calibre search results – and even lets you help fight climate change at the same time”.
Ecosia’s stated aim is to plant a million trees over the next year and it intends to do so by partnering with environmental protection organization The Nature Conservancy. A total of $1m is planned for donation to the organization’s “Plant A Billion Trees” program.
The company also wants to turn “green niche products” into a mass phenomenon by incorporating green information into search results, including sustainable shopping tips and news.
Ensuring transparency, Ecosia now measures its contribution in trees planted, which it claims allows users to track how many trees they have helped to plant.
The firm says “We still donate 80% of our ad revenue, and we’re still 100% CO2 neutral. To keep donations completely transparent, Ecosia publishes monthly donation receipts with certification”.
Article appearing courtesy Celsias.