In Some Measure, Climate Change Is Self-Correcting


Here’s an article from the New York Times that makes an important point: as industry becomes increasingly aware that climate change is cutting into its bottom line, it takes action – and that action tends to (though does not always) militate in the direction of more eco-friendly business practices.

Case in point: when Coca Cola lost a lucrative deal in India because of the massive drought, it put the wheels in motion for operating strategies that would minimize the waste of water. At the same time came recognition at the highest levels of the corporation that global warming means increased financial risk, lower GDPs and disposable income, higher commodity costs, supply chain disruption, and other things that businesses deeply dislike.

Needless to say, when our top captains of industry view climate change mitigation as an important investment, rather than an unwelcome cost, we can expect a huge shift in corporate behavior.

About Author

Walter’s contributions to CleanTechies over the past 4 years have been instrumental in growing the publications social media channels via his ongoing editorial and data driven strategies. He is the founder and managing director of Sunflower Tax, a renewable energy tax and finance consultancy based in San Diego, California. Active in the San Diego clean technology community, participating in events sponsored by CleanTech San Diego, EcoTopics, and Cleantech Open San Diego, Walter has also been a presenter at numerous California Center for Sustainability (CCSE) programs. He currently serves as an adjunct professor at the University of San Diego School of Law where he teaches a course on energy taxation and policy.

1 Comment

  1. Those hopeful among us have always thought this. However, it is hard to believe that the industrialized and economic changes can happen fast enough or on a large enough scale to overcome the momentum of negative environmental changes.