The Green Power Hike, which recently took place in Hong Kong, is an annual fundraising event that focuses on environmental conservation and education. It’s a great initiative, but it serves as another reminder of just how inundated my daily life has become by the word “green” and how many different meanings the word has come to adopt. I am beginning to think that
Tag:
behavior change
Engage to Change: Unilever’s Sustainable Living Plan Seeks to Shift Consumer Behavior
written by Walter Wang
April was a busy month for one of the world’s largest consumer goods companies. A year into its Sustainable Living Plan, the company released its 2011 progress report, and hosted global in-person meetings and a 24-hour live online Sustainable Living Lab, facilitated by GlobeScan. All this activity managed to generate a lot of buzz and rightfully so.
Too often business sustainability discussions focus on pressing issues, risks, and negative outcomes as the primary drivers for change. Left to this singular purpose, our sustainability consulting practice experience has shown that these actions often lack the necessary level of engagement to be successful long-term.
Recent announcements illustrate that battle lines are forming over who, what, and how home energy management will be offered to consumers. Demand-responsive homes that throttle their electricity consumption based on the real-time generation capacity are key to the smart grid vision of distributed renewable and PHEVs. The big question is: who will entice pesky