In our 21st Century the label of ‘sustainable business’ is very trendy, as is having a green badge on your company’s website, signifying an environmentally conscious company. These are good things and we certainly wouldn’t want to discourage them but more often than not they’re quite empty denotations. Here at Inhabitat we’re keen to inspire
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business practices
Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal trends in branding.
This is the idea behind the Dechert law firm’s Annual Report on Trends in Trademarks (created and produced by Glenn Gunderson) in which the firm
I’m generally pessimistic about the quality of life that I see for most Americans in the foreseeable future. There are so many general reasons for this: lack of American competitiveness in the global marketplace, our failures in education, declining work-ethic, dogged adherence to clearly unsustainable business