Searching For Ways To Cut Emissions

A new search engine was launched last week and it was designed to help internet users be kind to the environment. is a new online search service by Powered by Bing and with revenues generated by Yahoo! Ads, it supports international conservation projects such as reforestation efforts and wildlife preservation.

“ proves once again that protecting our environment and doing the things we enjoy and need to do can go hand in hand,” said Eric Carlson, president of The organization will work alongside other entities such as Environmental Defense Fund, National Wildlife Federation, and Environmental Media Association.

Deforestation is a major source of carbon emissions, especially in countries like Brazil and Indonesia, where cattle ranching and palm oil plantations are decimating rainforests. It accounts for 20 per cent of greenhouse gas emissions globally, besides destroying habitats, eroding the soil and polluting water. Therefore supporting reforestation and forest preservation efforts is crucial to mitigate emissions. says it will also sponsor clean energy projects, besides other environmental programs.

Article by Antonio Pasolini, a Brazilian writer and video art curator based in London, UK. He holds a BA in journalism and an MA in film and television.

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One comment on “Searching For Ways To Cut Emissions


There are very few specifics in this article or on their website about how much money we’re talking about. Are all their profits going to support the environment? Do they have a commitment to provide a certain percentage of their revenues or profits to support the environment? 10%? 1%?

How does it work?

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