Keep America Beautiful and the Ad Council have teamed up again to reduce pollution and environmental degradation with a series of PSAs urging Americans to recycle more. It gives human traits to trash through voice-over expressing dreams for a second lease of life.
The campaign directs audiences to IWantToBeRecycled.org, a new website with a localized search tool allowing users to find where to recycle either at their curbside or their nearest recycling center. The website illustrates the recycling process through an interactive infographic and offers detailed information on what materials can be recycled, how they should be recycled and what products they can become in the future.
The two organizations had worked together before on a classic PSA that was aired on Earth Day 1971, featuring Iron Eyes Cody, “The Crying Indian”.
“We are thrilled to be again collaborating with Keep America Beautiful, our longstanding partner in creating PSAs that lead to a more sustainable environment, as we work to increase rates of recycling nationwide,” said Peggy Conlon, president and CEO of the Ad Council. “Together, I know that we can reach the ‘occasional’ recycler and transform recycling into a simple, daily habit for millions of Americans.”
The U.S. recycles only 35 per cent of all the trash it produces. Each day every American generates 4.4 pounds of garbage.
One of the new PSAs:
The vintage PSA:
Article by Antonio Pasolini, a Brazilian writer and video art curator based in London, UK. He holds a BA in journalism and an MA in film and television.