According to the EIA’s Annual World Energy Outlook 2008, total electricity usage in the world is supposed to approach 203 million GWh by 2030 across all sectors- residential, commercial and industrial. This number translates to a growth rate of 1.6 percent per year. Additionally, the last infrastructure report from the American Society for Civil Engineers downgraded the U.S. national power grid from a D+ to a D rating (on an A-F grading scale) and Europe also recognized the necessity to upgrade its transmission capabilities given infrequent, yet serious blackouts in the last few years. While most if not all agree that cleaner sources of energy are imperative, it is indisputable that that significant “gains” can be achieved through conservation and efficiency improvements. As the load demand reaches grid capacity in many areas, this is where some of the “low-hanging fruit” will be found.