One of the more common green stories over the last month has focused on the question of whether the poor economic conditions are going to dampen the clean tech industry. Other stories revolve around the new US administration’s policies.
There seem to be four main story lines:
- Consumer confidence is down and therefore, consumers are prioritizing pocketbook issues over buying organic foods / small cars, etc.
- Retreating oil prices mean that the economic case for wind power / hybrids / residential solar panels is much harder to make
- The global financial crisis has made funding for green projects harder to come by
- The Obama administration is going to invest in clean tech and green jobs
Most of these articles suggest that the short term prospects for green products and technologies are going to take a hit, while the long term prospects are generally good. But considering that “clean tech” is actually a very diverse set of products, services, and technologies across the development-commercialization time scale, the 30,000 foot view that is being put forward in the popular press may be missing the real story.
Which story is currently the biggest for your business? Answer the poll and use the comments section to join the dialogue on what is important in your sector.