Google does lots of cool stuff with new and emerging clean technologies. Apparently, it just comes natural.
In the past we’ve reported about Google’s investment in human-powered transportation and the newest toy on their HQ campus, a prototype wireless electric car charger. And although they like to play with and invest in cutting edge clean technologies, it’s harder to determine the search giant’s level of commitment to sustainability behind the scenes.
When asked about institutional barriers to sustainability at a recent Climate One at The Commonwealth Club meeting, Google’s Energy Czar William Weihl said that for his company, most energy efficiency efforts are “a no-brainer.” So why aren’t more companies following Google’s example?
Rob Bernard, Chief Environmental Strategist at Microsoft, believes the problem is governance and behavior versus technology.
Article by Beth Buczynski, appearing courtesy Crisp Green.
