Here’s an article from the New York Times that makes an important point: as industry becomes increasingly aware that climate change is cutting into its bottom line, it takes action – and that action tends to (though does not always) militate in the direction of more eco-friendly business practices.
Case in point: when Coca Cola lost a lucrative deal in India because of the massive drought, it put the wheels in motion for operating strategies that would minimize the waste of water. At the same time came recognition at the highest levels of the corporation that global warming means increased financial risk, lower GDPs and disposable income, higher commodity costs, supply chain disruption, and other things that businesses deeply dislike.
Needless to say, when our top captains of industry view climate change mitigation as an important investment, rather than an unwelcome cost, we can expect a huge shift in corporate behavior.
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Those hopeful among us have always thought this. However, it is hard to believe that the industrialized and economic changes can happen fast enough or on a large enough scale to overcome the momentum of negative environmental changes.
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