Is bigger always better or can we still say ‘small is beautiful’, as the pioneering economist E.F. Schumacher argued way back in 1973? Certainly, the ‘muesli-eating, sandal-wearing’ New Age approach to small-is-beautiful has been rather more of an advert for ‘small is groovy, but ultimately ineffectual’. But what if we could do both big and small at the same time?
Assembly Bill 361, the bill that would authorize and regulate the formation and governance of a new form of corporate entity known as a benefit corporation, passed the California Assembly and is now on Governor Jerry Brown’s desk. The governor has 12 days to sign the bill into law or to veto it.
When you think about corporations doing things right, your mind doesn’t immediately think of a candy bar, but maybe it should. In the course of my research on the attributes of corporate sustainability leaders, I came across a reference to Deborah Cadbury’s recently published book, Chocolate Wars.