Is bigger always better or can we still say ‘small is beautiful’, as the pioneering economist E.F. Schumacher argued way back in 1973? Certainly, the ‘muesli-eating, sandal-wearing’ New Age approach to small-is-beautiful has been rather more of an advert for ‘small is groovy, but ultimately ineffectual’. But what if we could do both big and small at the same time?
When you think about corporations doing things right, your mind doesn’t immediately think of a candy bar, but maybe it should. In the course of my research on the attributes of corporate sustainability leaders, I came across a reference to Deborah Cadbury’s recently published book, Chocolate Wars.