Tag: adoption lifecycle


Continuing a tradition since 2007, once again we bring you some end-of-year thoughts about where we think the cleantech investment theme is going. This year, we’re of the opinion that industry-watchers should take heart. Especially if you’ve been on the Read more…


If there’s really a significant gulf, as onetime marketer Geoffrey Moore put it, between selling to early adopters and the majority of technology buyers, what does this mean for companies in cleantech? The chasm model holds that there’s a big Read more…

Skip to toolbar