Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal trends in branding.
This is the idea behind the Dechert law firm’s Annual Report on Trends in Trademarks (created and produced by Glenn Gunderson) in which the firm
Summer’s comin. Sun, sand, beach and shiga toxin.
Shiga toxin?
Yep, it’s a gene that can make swimmers sick. And health departments don’t test for it in places like Michigan and Pennsylvania. They test for E. coli, an indicator bug that’s much better known, but isn’t always harmful. So the beach you visit may be “clean” for E. coli, but not shiga toxin. That can keep you up at night, literally (severe gastrointestinal illness).
A two-year study by Mercyhurst College says there’s a need for standardized tests for specific pathogens like shiga toxin to better protect the public.
Talk about a Clean Tech opportunity.