The green economy is thriving despite the economic downturn, according to the State of Green Business 2010 report released Wednesday by Greener World Media.
“Green professionals weren’t among the first to be thrown overboard,” said Joel Makower, report author and Executive Editor of GreenBiz.com, in a statement. “Their budgets were slashed, their headcounts frozen, all while their mandates sometimes increased. But they managed to survive, even thrive, during tough times.”
What top trends are now driving green business? To start, the report says more companies and consumers are embracing “radical transparency.”