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career change

Green Tech Job Hunt: Build Your Brand

Face it: You’re just a human resource, one of six billion from the rapidly multiplying species known as homo sapiens.

Okay, for whatever job you’re going for, you’re probably not in competition with six billion—but there are probably a thousand, maybe several thousand, and possibly tens of thousands of folks well-qualified and interested in the job you, too, are after. So what makes you different?

Understanding Your Brand

Your brand consists of a vision, purpose, goals, values, and passions. The vision is the big picture view of how your work serves the world. Maybe it’s for a world with a solar panel on every roof, or an energy grid that tells people how to save energy, or a carbon-neutral world.

06/22/2009 1 comment

Renewable Energy

Green Tech Job Hunt: Follow the Money

written by Frank Marquardt

Following the money isn’t just a great way to track corruption to its source. It’s also a solid job search strategy.

And it can be a particularly effective way to find a job in industries, like clean tech, where most companies are somewhere in the start-up phase.

Who’s Getting the Dough

Green media sites like Greentech Media, CleanEdge, and CleanTechies regularly publish articles about who’s investing in whom. When a venture capital firm puts money into a start-up, some of that dough will pay people’s salaries. So by tracking venture capital investments, you can get a pretty good idea about companies in your focus area that are likely to be opening job requisitions soon. Then you can target your networking to try to get to know some people at that company.

06/15/2009 1 comment

Renewable Energy

Green Technology Job Hunt: Succeed With Clear Goals

written by Frank Marquardt

It doesn’t matter where you are on the green technology job hunt. Maybe you’re contemplating a career change, or you’re just starting the job hunt, or you’re deep into networking. Your ability to use your job-hunting time effectively, get the most from your networking, and prioritize your daily tasks depends on knowing what you want.

But if you’re like many job seekers, you don’t know what you want. Okay, maybe you know you want to work in the solar industry, or on sustainable transportation issues, or on a more energy efficient grid. Or maybe you know you’d love to work in any of those areas, because they’d all align with your desire to promote sustainable change in your day-to-day work. That’s all well and good. But if a hiring manager popped out of your computer and asked you, “what do you want to do?” would you be able to tell her the role, the clean tech sector, and why in 30 seconds or less?

05/22/2009 3 comments