Tag: Consumer Behavior


At the heart of the adoption curve for clean energy, electric transportation, and sustainability more generally is consumer behavior. If consumers don’t vote in favor of green products with their wallets, the world will remain mired in dirty and abusive Read more…


One of the key concerns with the growth of electric vehicles is whether the United States electric grid will be able to manage the growth of vehicles plugged in. This is particularly a concern in areas that have experienced rolling Read more…


When people learn the facts about energy efficiency and are aware of critical energy issues, such as rising costs, dependence on foreign oil, increasing greenhouse gases and the like, they will change their energy behaviors to help save money and Read more…


The consumer face of the Smart Grid looks like you and me.  It is tall and short, conservative and liberal, lazy and driven.  In short, it is everyone, which means that it can be both random and ordered depending on Read more…


A greater percentage of consumers are viewing leading brands as being socially responsible, according to preliminary numbers from a consumer survey. The SHIFT Report, an annual survey of 5,000 people from the North American general population by sustainability marketing consultancy Read more…


Mob mentality is being used to convince businesses to combat global warming. How? Through Carrotmob, a “reverse boycott” phenomenon taking hold worldwide. According to their Web site, Carrotmob is “a network of consumers who buy products in order to reward Read more…

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