Either popular perception or conventional wisdom or a little bit of both used to suggest that corporate social responsibility (CSR) was more or less a pure marketing ploy used by brands to increase their market share. Put another way, were brands merely paying lip service to this notion that corporations should be socially responsible. At the Sustainable
There isn’t a product that hits shelves whose packaging hasn’t been designed – and redesigned – by the sales and marketing folks who believe they know exactly what consumers look for and will choose among the sea of options on store shelves or web pages. And then, of course, the safety and loss prevention
Those of us who have seen the film documentary “Crude” were heartened yesterday as a court in Ecuador ordered the oil giant Chevron to pay $8.6 billion for dumping billions of gallons of toxic oil waste into Ecuador’s rain forest. The judgment is one of the largest ever imposed for environmental contamination in any court.