Hilton owns fewer than 50 of the 3,800 hotels that fly the Hilton flag, but the chain’s brand standards govern what the independent owners can do. While every big hotel chain has a sustainability program, reports Marc Gunther, Hilton was the first major hospitality company to require sustainability measurement as a brand standard.
For consumer products companies like Avon, there is often a quick assumption that sustainability will focus on the products themselves – products that are green, organic, natural or similar designations. But at Avon, and many peer companies, the sustainability imperative is embedded organically (no pun!) into the business enterprise,
Is bigger always better or can we still say ‘small is beautiful’, as the pioneering economist E.F. Schumacher argued way back in 1973? Certainly, the ‘muesli-eating, sandal-wearing’ New Age approach to small-is-beautiful has been rather more of an advert for ‘small is groovy, but ultimately ineffectual’. But what if we could do both big and small at the same time?