Tag: data center


Apple Inc. has received approval to build two solar power installations at its main data center in North Carolina, allowing the technology giant to run the center entirely with renewable energy by next year. The two solar farms, which will Read more…


Apple disclosed sensitive information about energy demand at the data center housing its iCloud service for the first time on Tuesday, defending its green credentials in the face of a campaign by Greenpeace. In a report rating 14 companies leading Read more…


The Atlanta Google data center is utilizing a “sidestream” treatment plant that uses grey water rather than potable water for cooling. Originally built in 1997, the Google data center uses an innovative evaporative cooling process which is 50 percent more Read more…


Apple’s image in terms of social responsibility and environmental friendliness is not as pristine as its reputation with geeks is because of reports on the conditions offered to factory workers in China and the company’s poor recycling record. However, Venture Read more…


At Connectivity Week in Santa Clara, recently, I took part in a series of panel discussions on data center energy efficiency. The discussions covered a wide range of issues from the practicalities of infrastructure optimization to the possible role of Read more…


Quick. What uses more electricity? The American automobile industry or the Internet? Has to be cars and trucks, right? Not even close. The Internet is a massive user of electricity. One reason for the tremendous need for electricity can be Read more…


I recently spent time with Intel hearing about its product and development roadmap for the next few years. Given that what Intel is thinking now decides the computer platforms on which we will be running much of our business in Read more…


Greenpeace has released a report titled How Dirty is your Data? which looks at the energy choices powering cloud computing. Based on 2007 data the report claims that if the cloud is compared to nations across the globe it would Read more…


The broad acceptance of Power Usage Effectiveness (PUE) as a measure for data center energy efficiency is to be welcomed. After all, if we don’t measure it, we won’t improve it. However, the limits of PUE are widely recognized. Amongst Read more…


Two announcements made this month reinforce the growing importance of energy efficiency to the battle for the data center market. First, graphics chip developer NVidia announced that it is going to take on Intel and AMD in the CPU market Read more…


Coal-fired electricity is still the cheapest form of electricity around, that is, if you don’t count the environmental and social costs of emitting large amounts of carbon dioxide, sulfur dioxide and mercury into our air and water. The right mix Read more…


It has been previously stated here in an article by Crisp Green that generating energy from poop is unlikely. I disagree. It seems that the idea is not too far-fetched. The New York Times published an article going in that Read more…


The carbon footprint of the internet: Around 300 million tonnes of CO2 per year, equivalent to every person in the UK flying to America and back twice over. All carbon footprints are hard or impossible to pin down accurately, but Read more…


The AFCOM association recently revealed the results of a survey of 436 data center sites that showed the following trends: Cyber terrorism is an increasing concern, mainframe deployment is declining, storage deployment is increasing, and “green” technologies are definitely happening. Read more…

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