Although still being outpaced by the all-electric Nissan LEAF in terms of North American sales, the new Chevy Volt from General Motors is bringing fresh faces into dealerships around the country — or at least at dealerships in the seven states where the Volt is currently being sold.
If there’s really a significant gulf, as onetime marketer Geoffrey Moore put it, between selling to early adopters and the majority of technology buyers, what does this mean for companies in cleantech?
The chasm model holds that there’s a big difference between what companies need to do to effectively
I have to say that I was impressed with most of the speakers at the EV Update show in San Diego last week.
Frankly, I didn’t expect to be. In the trade shows I frequent, I’m often shocked at how many presenters abuse the platform to promote their company, or the basic business concept that the company