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The Greening of Silicon Valley: It Looks Like the Next Big Thing

written by Yale Environment 360

California’s high-tech giants have long used renewable energy to help power their Silicon Valley headquarters. Now, companies such as Google, Adobe Systems, and eBay are preparing for the next step — investing in off-site solar and wind installations and innovative technologies that will supply their offices and data centers with green electricity.

From the street, Adobe Systems’ San Jose headquarters looks like any other collection of skyscrapers that dot the downtown of the self-proclaimed capital of Silicon Valley.

But ascend to a skyway that connects two of the software company’s towers and you’ll find a wind farm. Twenty vertical turbines that resemble a modern art installation slowly rotate in the breeze that blows through a six-floor plaza. Down in the parking garage, a dozen electric car-charging stations have been set up. Adobe, which makes the ubiquitous Flash player software, will install 18 more chargers this year to accommodate workers expected to be first in line when the Nissan Leaf, Chevrolet Volt, and other battery-powered vehicles roll into Silicon Valley showrooms later this year.

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April 29, 2010 0 comment
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The Secret to Green Business Success: YOU, the Consumer.

written by Tamara Becher

This is the last of three posts on the Executive Council’s “Value-Based Sustainability” event last week (read previous posts here and here). As official sponsor of the event, CleanTechies raffled off five free tickets to our Facebook fans, Twitter followers (@CleanTechies) and Newsletter subscribers. The author of this article was one of the lucky winners. Fan us and follow us to learn about upcoming raffles like this!

Many companies easily jumped on the ‘green’ bandwagon in 2007 and 2008 when the economy was growing.  Now that the U.S. is in a recession, unless sustainability was already a guiding pillar for your company, making the business case for green, clean, and lean initiatives can be challenging.  At last week’s Executive Council summit on Value-Based Sustainability: the Business Case for Clean, Green, and Lean, several best-of-breed companies shared their thoughts on sustainability and the role of consumers.

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February 3, 2010 4 comments
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Recycle Match Turns Waste Into Sought-After Materials

written by

Waste. Every company creates it, in some form or another. For some materials, the path to recycling is clear – paper, plastics, and industry specific waste that has a known reuse within your sector or a related one.

But what about the less obvious materials, the ones for which you have no feasible reuse, and therefore pay disposal fess, month after month? Is that the end of story, a “necessary evil” you must resign yourself to?

Not if Recycle Match can help it.

Much like eBay has created a global market on the consumer items that previously sat in people’s homes or were thrown away, Recycle Match seeks to match up those who generate either one-time or regular streams of hard-to-recycle materials, with those seeking that material for their own use.

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January 11, 2010 0 comment
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