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ECA software

ECA Software: A New Threat to Greenwashers

written by CleanTechies.com Contributor

Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility.

Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.

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October 30, 2010 0 comment
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