The Federal Trade Commission announced six enforcement actions last week, including against companies that marketed supposedly biodegradable plastic rebar cap covers, plastic golf tees, and plastic shopping bags, as part of the agency’s ramped up crackdown on environmental claims.
You are a good green company. You have dutifully installed a solar array on your facility, and use the energy it produces to power your manufacturing process.
You proudly proclaim on your website, in your SEC filing or on your product packaging that you "use renewable energy." You calculate your
It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure product claims are spurring a sea change that runs