Tag: FTC


Incidents of greenwashing continue apace, increasingly in the realm of what I call Greenwashing 2.0, i.e., misrepresentations in business dealings relating to commercial cleantech equipment and services as opposed to marketing consumer products.


You are a good green company.  You have dutifully installed a solar array on your facility, and use the energy it produces to power your manufacturing process.  You proudly proclaim on your website, in your SEC filing or on your product packaging that Read more…


DeWind Co. (DeWind) is a vertically integrated global wind company headquartered in Germany. One part of DeWind’s business is wind farm development, and in 2009 the company entered into an agreement with Glenmore Wind Farm, Urban Power, and Prelude by Read more…


Last week our Get Some Sun webinar featured the Center for Resource Solutions’ Robin Quarrier covering proposed “Green Guides” updates from the Federal Trade Commission. Robin’s presentation was a real eye-opener for our team and should be required viewing for Read more…


It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you Read more…


Several events have occurred that will require further posts and analysis, but I want to keep my readers updated:

1.  Decision in AHRI v. City of Albuquerque: My friend Steve Del Percio did a nice job of summarizing the opinion here. I&n…

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