Incidents of greenwashing continue apace, increasingly in the realm of what I call Greenwashing 2.0, i.e., misrepresentations in business dealings relating to commercial cleantech equipment and services as opposed to marketing consumer products.
You are a good green company. You have dutifully installed a solar array on your facility, and use the energy it produces to power your manufacturing process.
You proudly proclaim on your website, in your SEC filing or on your product packaging that you "use renewable energy." You calculate your
Last week our Get Some Sun webinar featured the Center for Resource Solutions’ Robin Quarrier covering proposed “Green Guides” updates from the Federal Trade Commission. Robin’s presentation was a real eye-opener for our team and should be required viewing for anyone involved in marketing
It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure product claims are spurring a sea change that runs
Several events have occurred that will require further posts and analysis, but I want to keep my readers updated:
1. Decision in AHRI v. City of Albuquerque: My friend Steve Del Percio did a nice job of summarizing the opinion here. I will have an analysis of the opinion from my perspective on Friday.