Keep America Beautiful and the Ad Council have teamed up again to reduce pollution and environmental degradation with a series of PSAs urging Americans to recycle more. It gives human traits to trash through voice-over expressing dreams for a second lease of life.
“Nothing needs to go to landfill. We’re about finding solutions for as many types of waste as possible,” says Denise Barnard, Director of Communications at TerraCycle Canada. I spoke with Denise to better understand the company behind the ever-increasing line of products I’ve been noticing around me.
The incredible amount of waste modern civilization produces needs to go somewhere. But where?
In some parts of the world, garbage is incinerated, especially in Europe. In other parts, it goes to landfills. Both methods attract criticism.
Why Files has an in-depth article on the