The late Steve Jobs had said of design what could be applied to organizations – “Design is not just what it looks like. Design is how it works.”
True sustainability is only possible in the presence of thoughtfully designed, adaptable, and intelligent systems. Whether in natural or anthropogenic
In 1999, fewer than 500 companies issued sustainability reports. That number is now over 3,500. Once only a concern for a few niche companies with sustainability as a core value and brand differentiator, corporate sustainability has moved categorically into the mainstream.
At Addison, we work with many companies that are just beginning to address sustainability as a core business issue. The question that often comes up is, “Will producing a sustainability or corporate social responsibility (CSR) report increase our stock price or drive revenues?”
Too often business sustainability discussions focus on pressing issues, risks, and negative outcomes as the primary drivers for change. Left to this singular purpose, our sustainability consulting practice experience has shown that these actions often lack the necessary level of engagement to be successful long-term.