Tag: green claims


Incidents of greenwashing continue apace, increasingly in the realm of what I call Greenwashing 2.0, i.e., misrepresentations in business dealings relating to commercial cleantech equipment and services as opposed to marketing consumer products.


DeWind Co. (DeWind) is a vertically integrated global wind company headquartered in Germany. One part of DeWind’s business is wind farm development, and in 2009 the company entered into an agreement with Glenmore Wind Farm, Urban Power, and Prelude by Read more…


Earlier this month, Britain’s Climate Change Secretary Chris Huhne urged business leaders to change the way they market green products in an effort to move promotional focus away from ethics and responsibilities and market them as the “fun” and “smart” Read more…

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