Apple Inc. is an American multinational corporation that is in the design and marketing business of consumer electronics, personal computers and computer software. Apple is extremely well known for a number of their hardware products, including the Mac computer line, Read more…
Tag: green products
While some refer to lottos as a “tax on the stupid” the Dutch Postcode Lottery are making “grants for the smart” to support cleantech stars through their Green Challenge. “The world must embrace a new, greener lifestyle. One bright idea Read more…
It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you Read more…
Earlier this month, Britain’s Climate Change Secretary Chris Huhne urged business leaders to change the way they market green products in an effort to move promotional focus away from ethics and responsibilities and market them as the “fun” and “smart” Read more…
While I was in New Orleans for the Green Matters Conference, I met the most extraordinary woman. Simone Bruni, better known in the Crescent City as the “Demo Diva,” took her personal tragedy from Hurricane Katrina and turned it into Read more…
Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility. Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.
Don’t expect climate change to get fixed by the governments of the world. Don’t expect that, however noble in intention, the efforts of Gore, McKibben, Stern, and their many cohorts will succeed either. Not on any large scale. It won’t Read more…
In his CleanTechies Blog post, Tom made a strong case that working on the supply side of sustainable agriculture is important at this stage because demand is strong. He cited data showing strong consumer interest in locally grown food and their Read more…