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Tag:

green products

Top Ten Cleantech Highlights of Apple

written by Walter Wang

Apple Inc. is an American multinational corporation that is in the design and marketing business of consumer electronics, personal computers and computer software. Apple is extremely well known for a number of their hardware products, including the Mac computer line, iPod, iPhone and the recently

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September 1, 2011 0 comment
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European ‘Green Challenge’ Grant Open to US Cleantech Startups

written by Walter Wang

While some refer to lottos as a “tax on the stupid” the Dutch Postcode Lottery are making “grants for the smart” to support cleantech stars through their Green Challenge.

“The world must embrace a new, greener lifestyle. One bright idea can make a big difference. To

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June 23, 2011 1 comment
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How Companies Can Pay $175 a Year to Boost Green Consumer Confidence

written by Walter Wang

It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure product claims are spurring a sea change that runs

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April 23, 2011 0 comment
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Huhne Tells Britain’s Businesses to Do Better by Their Customers

written by CleanTechies.com Contributor

Earlier this month, Britain’s Climate Change Secretary Chris Huhne urged business leaders to change the way they market green products in an effort to move promotional focus away from ethics and responsibilities and market them as the “fun” and “smart” choice.

At the launch of a new report

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March 18, 2011 0 comment
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Can Women Take on Men in Demolition and Construction?

written by Shari Shapiro

While I was in New Orleans for the Green Matters Conference, I met the most extraordinary woman. Simone Bruni, better known in the Crescent City as the “Demo Diva,”  took her personal tragedy from Hurricane Katrina and turned it into a woman-owned and run demolition

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November 1, 2010 1 comment
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ECA Software: A New Threat to Greenwashers

written by CleanTechies.com Contributor

Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility.

Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.

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October 30, 2010 0 comment
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Consumerism and the REAL Cure for Climate Change (+Videos)

written by Chris Tobias

light blbsDon’t expect climate change to get fixed by the governments of the world.  Don’t expect that, however noble in intention, the efforts of Gore, McKibben, Stern, and their many cohorts will succeed either.  Not on any large scale.  It won’t be clean tech or green products saving the day either.

Climate change, like energy scarcity, water pollution, and other serious global issues is merely one symptom of a larger global problem.  Tackle the symptoms individually, and at best you might get lackluster results.  Tackle the source of the problem, and everything attached to it will be positively affected.

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November 20, 2009 1 comment
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CleanTech revolution: Is it only a green dream?

written by Matthew Benson

In his CleanTechies Blog post, Tom made a strong case that working on the supply side of sustainable agriculture is important at this stage because demand is strong.  He cited data showing strong consumer interest in locally grown food and their willingness to pay a premium for local produce.  I have seen similar data showing strong consumer interest in green/clean cars, energy, and other consumer products.  Tom’s argument can be made in each of these other industries.  The supply of sustainable transportation options is lacking.  Green energy is not available in sufficient supply.  Opportunities to make products & services more sustainable abound.  Tom and the many others who are working on solutions to the many constraints to sustainability should be commended and encouraged.

While I agree with the bulk of Tom’s post, there are three issues that may make focusing solely on the supply side of “green” a sub-optimal approach.

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December 30, 2008 0 comment
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