Tag: greenwashing


Small reusable bag company ChicoBag is under fire from three of the country’s largest plastic bag manufacturers for “false and/or misleading description of fact in interstate commercial advertising”, according to the complaint filed jointly by Hilex Poly, Superbag Operating Ltd. Read more…


EcoMedia, a division of CBS, owns six pending trademark applications for the marks ECOAD and ECOAD (and Design) (shown above), for various services including fundraising for environmental protection and media and advertising services (see, e.g., ECOADS_85089838_App, ECOADS_85184033_App, and ECOADS_85184040_App).


It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you Read more…


In a previous post, I discussed a greenwashing case against California LED lamp maker Lights of America (LOA). In that case, the U.S. Federal Trade Commission (FTC) accused LOA of making false or misleading statements about its products. The disputed Read more…


Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility. Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.


There are plenty of companies and individuals that are cashing in on the green building market proliferation, but how is a designer, contractor, or home buyer supposed to decipher the information and separate greenwashing from legitimacy? Unquestionably, there is no Read more…


A couple of years after former Sierra Club President Adam Werbach founded  ActNow, a sustainable business consultancy, he signed up Walmart as a client. This brought Werbach considerable notoriety in eco-activist circles. Walmart’s record of environmental responsibility had previously been Read more…

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