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Hilton

Hilton: Sustainability Measurement is Part of the Brand

written by Walter Wang

Hilton owns fewer than 50 of the 3,800 hotels that fly the Hilton flag, but the chain’s brand standards govern what the independent owners can do. While every big hotel chain has a sustainability program, reports Marc Gunther, Hilton was the first major hospitality company to require sustainability measurement as a brand standard.

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July 17, 2012 0 comment
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