There are plenty of companies and individuals that are cashing in on the green building market proliferation, but how is a designer, contractor, or home buyer supposed to decipher the information and separate greenwashing from legitimacy? Unquestionably, there is no shortage of information on the subject – right or wrong. Unfortunately, there are very few adequate resources that have mainstream appeal and effectively represent the sustainability movement from the various perspectives of all of the individuals that need to be involved.
I came up with this long list of rhetorical questions. My intention is to illustrate the disconnect that seems to be prevalent among industry professionals, design clients, the media, and the general public regarding sustainable building.