It’s the 109th anniversary of the first sale made by the Ford Motor Company: a Model A. From that moment, the concept of automobile ownership grew steadily and rapidly in importance in the American psyche; in fact, it expanded to the point that many people felt that their car made a more important statement than their home, their education, or anything else about them.
Exhilaration swept through the energy efficiency industry as city after city, state after state and nation after nation set aggressive energy saving goals over the last several years. But with target dates nearing in certain jurisdictions, a more sober attitude now permeates. Some governments are asking: Are we reaching too high?