Imagine a world where you can buy electricity from your choice of vendor (not the utility) at prices that can be negotiated with the vendor. Kind of like shopping at eBay or Amazon. Want to buy a week’s worth (1,000 kWh) of power from SebaSolar at 9 ¢/kWh? Just click here. How about switching to WindyWelly for the weekend (300 kWh) at 8.5 ¢/kWh? Click! Wait, NeoGeo just announced it has a ‘fire sale’ at 7 ¢/kWh for next Tuesday through Thursday. Click!
Well, imagine no more. This electricity world exists today. To see this new architecture of energy at work I went to Wellington, New Zealand.
Powershop is a unit of Meridian Energy, the largest electricity generator and retailer in New Zealand. “The vision of Powershop is to be like eBay for electricity,” says CEO Ari Sargent. “Any electricity generator in New Zealand, including Meridian’s competitors, can offer their own brands of electricity at different prices and different times.”