This is the last of three posts on the Executive Council’s “Value-Based Sustainability” event last week (read previous posts here and here). As official sponsor of the event, CleanTechies raffled off five free tickets to our Facebook fans, Twitter followers (@CleanTechies) and Newsletter subscribers. The author of this article was one of the lucky winners. Fan us and follow us to learn about upcoming raffles like this!
Many companies easily jumped on the ‘green’ bandwagon in 2007 and 2008 when the economy was growing. Now that the U.S. is in a recession, unless sustainability was already a guiding pillar for your company, making the business case for green, clean, and lean initiatives can be challenging. At last week’s Executive Council summit on Value-Based Sustainability: the Business Case for Clean, Green, and Lean, several best-of-breed companies shared their thoughts on sustainability and the role of consumers.