In a previous post I wrote about a consumer class action against SC Johnson, accusing the producer of Windex of misleading consumers by using a GREENLIST label that allegedly implies objective third party certification of environmentally friendly ingredients in its cleaning products.
Recently I had the opportunity to speak with Gwynne Rogers of the Natural Marketing Institute (NMI). NMI is a market research and strategic consulting firm with expertise in health, wellness & sustainability. Gwynne is the LOHAS Business Director at NMI. She focuses on strategic analysis and planning for LOHAS related companies. She holds a Masters in Environmental Management and an MBA from Duke University. She brings five years of specific experience in environmental marketing where she served various companies such as Pitney Bowes, Advanced Coal Technologies, and the U.S. Environmental Protection Agency.