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marketing claims

How Companies Can Pay $175 a Year to Boost Green Consumer Confidence

written by Walter Wang

It seems just about every company is making environmental claims about their products these days. “Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure product claims are spurring a sea change that runs

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April 23, 2011 0 comment
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