Tag: Marketing


The Federal Trade Commission made public that its staff sent letters to 15 businesses last month warning that their biodegradable claims related to “oxodegradable” plastic waste bags may be deceptive. Oxodegradable plastic is supposedly made with an additive intended to Read more…


In a few weeks, the solar industry will converge on Las Vegas for three jam-packed days of sun worship. Not at the pool, but in the halls and among the exhibits at Solar Power International (SPI) 2014. Brands big and Read more…


Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive Read more…


A host of proposed class action lawsuits (e.g., Krauth-Hyundai Complaint; Quiroz-Kia Complaint; Graewingholt-Hyundai Kia Complaint; Olson-Hyundai Kia Complaint) have been filed in the last several weeks against one or both of Kia and Hyundai accusing the Korean automakers of making Read more…


Wind Wire is a South Bend, Indiana, installer of residential wind turbines. In August 2010 Roger and Patricia Finney sued Wind Wire in Indiana state court for alleged greenwashing in connection with a residential wind turbine system. The Finneys’ central Read more…


As a venture capitalist, I am exposed to all the latest fads in business expressions. When a word or phrase is hot, I get to hear it over and over again in pitch sessions, at board meetings and at conferences. Read more…


Last week our Get Some Sun webinar featured the Center for Resource Solutions’ Robin Quarrier covering proposed “Green Guides” updates from the Federal Trade Commission. Robin’s presentation was a real eye-opener for our team and should be required viewing for Read more…


A greater percentage of consumers are viewing leading brands as being socially responsible, according to preliminary numbers from a consumer survey. The SHIFT Report, an annual survey of 5,000 people from the North American general population by sustainability marketing consultancy Read more…

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