“There’s a lot of impact still to make here and important work to do. I also think in some ways we and I are uniquely suited to do that.” – Seth Goldman, CEO Honest Tea
KissMyCountry had the rare opportunity to interview Seth Goldman, CEO of Honest Tea – in person! When Seth realized we live near his company in Bethesda, Maryland he invited us to his office for the interview. Enjoy our talk with Seth Goldman as he talks about building Honest Tea, taking it to national distribution
The personal care industry has long demanded stricter standards for products labeled “natural,” and in February, the Natural Products Association (NPA), the group representing retailers and manufacturers including Whole Foods and Clorox Co., has released new standards for home-care products.
These include household cleaners for bathrooms and kitchen countertops and laundry detergents. Up until now, there has been no definition of the term “natural” within the home-care products industry.
Daniel Fabricant, NPA vice president of scientific and regulatory affairs, has been quoted as saying that many so-called natural cleaning products contain largely synthetic ingredients. And consumers are already confused about what makes products natural as well as organic.