Making headlines with its plea to consumers to buy less, Patagonia has certainly emerged as a company to watch for its brand marketing savvy and sustainable business practices. By inviting consumers to play a vital role in the company’s environmental impact, Patagonia is proving that a brand’s value proposition must include a social benefit factor to win in today’s
TriplePundit recently held a poll inviting readers to vote for the Top 10 Most “Sustainable” CEOs. The blog’s founder and publisher Nick Aster explains the results:
Before we get too excited about the ranking, I want to emphasize that there was nothing scientific about this process and its real purpose was as much to provoke conversation as it was to give recognition to some of our most enlightened business leaders.
It was also about challenging readers and leaders alike to ask themselves what the definition of “sustainable leadership” really is. In some cases these leaders have helped create products and services with positive environmental or social impact, in others they have helped build a corporate culture that rewards and nourishes employees and stakeholders in new ways. Some are well known, others more humble. As you think about the “winners” keep in mind the very loose and changing definition of the word “sustainable” and leave some comments as to what it means to you.
Without further ado, the folks with the most votes were as follows: