Mob mentality is being used to convince businesses to combat global warming. How? Through Carrotmob, a “reverse boycott” phenomenon taking hold worldwide.
According to their Web site, Carrotmob is “a network of consumers who buy products in order to reward businesses who are being socially responsible.” It uses consumer buying power as leverage to convince businesses to act more responsibly and to improve the way their business operates in relation to environmental impacts.
A good example is their first ever action, which happened in San Francisco (see the video below). Founder Brent Schulkin visited bottle stores in his neighborhood and asked them to pledge a certain amount of their daily takings to “greening” their business.