I recently had the chance to speak with Catherine Potter, Manager of Consumer Content at Positive Energy.
Matthew Benson: What is Positive Energy?
Catherine Potter: Every energy utility faces a fundamental challenge of balancing supply with demand. They can add more capacity or they can reduce demand to make the math work. We help utilities reduce demand in the residential sector, by providing tools and ideas that encourage and enable consumers to reduce energy use. In this way, utilities can look at us as an efficiency power plant.