What choice will consumers make? After attending the 2011 Toyota Sustainable Mobility Seminar in La Jolla, California (April 4-7, 2011), this is what I walked away thinking. In all respects, Americans are already asking themselves questions like this about the life they live. With regard to the cars we drive it is time to think hard about the way we drive and what we drive.
The relationship between Toyota and Tesla Motors will soon bear fruit. The two companies will be bringing RAV4 EV back from the scrap heap upon which it was tossed in 2003 after only a short time on the market. Tesla Motors will provide the powertrain for the all-electric small SUV.
Toyota made a small ($50 million)